iTrotro News has officially launched the Drivers Challenge 2024, an initiative designed to commend drivers and educate all road users on the importance of road safety.
The 13-week reality show, themed “Drivers, Our Pride,” features 32 drivers selected from across the country competing to raise awareness about road safety.
This innovative program, organized by iTrotro News in collaboration with the DVLA, National Road Safety Authority, Ghana Health Service, Police MTTD, and National Ambulance Service, aims to engage audiences and viewers on the critical role of road safety. The winner of the competition will receive a grand prize for a brand-new minibus.
The show combines education and competition, offering an exciting and impactful way to make Ghana’s roads safer.
Captain Paul Fordjour, patron of iTrotro News, revealed that the primary purpose of the Drivers Challenge is to recognize and honor outstanding drivers in the nation. He emphasized the importance of celebrating the dedication, skill, and professionalism of drivers who navigate our roads daily, ensuring the smooth movement of people and goods, and contributing significantly to the economy.
Captain Fordjour also highlighted that promoting road safety awareness is a core objective of this challenge, with a focus on safe driving practices and the role each driver plays in making the roads safer for everyone. In addition to showcasing their skills and knowledge, the reality show encourages continuous learning and professional development among drivers, fostering a culture of excellence and responsibility on the roads.
“The initiative places a strong emphasis on defensive driving techniques, urging drivers to use their skills to avoid dangerous situations rather than showcasing their driving abilities in risky scenarios.”
Esq Martin Owusu Afram, Director for Planning and Programmes at the National Roads Safety Authority, noted that the Drivers Challenge is a crucial step towards promoting road safety and responsible driving practices in the country. He stressed that road safety is a shared responsibility requiring collective effort from drivers, passengers, pedestrians, and all road users.
“Despite the good efforts of the NRSA and its collaborative stakeholders, including the Police MTTD, DVLA, National Ambulance Service, National Insurance Commission, and transport operators, Lawyer Afram pointed out that road safety statistics remain alarming, urging road users to prioritize safety.”
Former Black Stars Coach Charles Kwabla Akonnor, the Brand Ambassador for the Drivers Challenge 2024, commended iTrotro News for this initiative. He acknowledged that the Drivers Challenge will be a key tool in reducing accidents and promoting safe driving habits among drivers across the nation.